From Concept to Success – The Jassby Program Management Process
Program Planning
Our first shared task is to lay out the objectives for your program. We establish your target audience, and how best to reach them. We define how the program will fit in with your existing products and services. And we enumerate your goals. With that information in hand, we begin to design the program, from marketing, to onboarding, to servicing. Every aspect of the program is carefully planned to optimize your return.
Card and App Design
Your card program should convey your branding to your customers at every touch. To ensure we succeed in meeting that objective, we work with you early on to produce a card design and mobile app look and feel that is consistent with your brand. Once we have designs we like, Jassby runs with card production and app development, sharing progress with you along the way. You design, and we handle the implementation. It’s part of what you get with a Jassby managed card program.
Platform Configuration and Integration
This work is all on Jassby. Once we’ve planned your program and designed to your brand specifications, it’s time to configure and integrate the Jassby card management platform to run your program. We’ll configure your program with the parameters required to get it to work as expected. We’ll also configure and test the necessary integrations to banking, processing, and onboarding partners. We’ll keep you in the loop every step of the way, but we’ll do the heavy lifting. You have the luxury of letting Jassby worry about the systems so you can focus on optimizing the program for your business and customers.
Program Launch
All systems are configured, tested, and integrated. Compliance requirements have been met and confirmed. The app is ready to be released, and the card design is teed up and ready for production. Now the fun begins. It’s time to launch the program. A card program launch is a well-orchestrated sequence of steps to confirm all aspects of the program, make adjustments, and repeat. When done correctly it enables the finishing touches to be put on a program just in time for full-scale launch. Jassby’s expertise in program launch is deep, and we’ll orchestrate the process for you, from initial limited card release to full market launch. When it’s time to open the flood gates, you’ll know that your program is ready.
Continuous Program Growth
Your program is now broadly available. It’s time to continuously market, measure, and optimize your program to maximize success. Jassby doesn’t leave you on your own to do this. Rather we measure and analyze all aspects of program performance, share data and insights with you, and recommend and implement changes aimed at optimizing performance. We also collaborate with you on marketing strategy and execution, and on implementing innovative rewards and incentives to make your card the preferred choice of your customers. When your card is in more of your customers’ wallets and used more, your program wins, and we win together. Jassby is in it with you for the long haul.